Case study: PAI Health

A fitness tracking app with heart

Company

PAI challenges users to think beyond step count when it comes to their health, and provides a personalized health score based off of heart rate data from their wearable device.

END USER
Less active, age 40-70
PLATFORMS
Mobile, desktop and custom integrations
TARGET MARKET
Insurance, healthcare and employers

Role

I was hired in May of last year as a UI Designer, and I was promoted in February to Senior Product Designer.

My role with the company is to bridge the worlds of marketing and product, by leading the creative team including two other designers, a UX Designer and a Communications Designer, as well as content producers.

Deliverables
High fidelity product mockups

Website redesign & build

Illustration

Iconography

Design system
Component library

User flows

Brand & marketing design

Motion graphics


The challenge

PAI's mobile app onboarding saw many users fail to complete it.